Last Updated: Sep 11, 2026
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| Section | Objectives |
|---|---|
| Identity Resolution | - Describe matching and reconciliation rules - Explain the purpose and configuration of Identity Resolution |
| Data Ingestion and Modeling | - Describe data streams and data sources - Explain data modeling concepts including Data Model Objects (DMOs) |
| Data Cloud Overview | - Describe the Data Cloud ecosystem and how it fits into the Salesforce platform - Explain the purpose and functionality of Data Cloud |
| Activation | - Configure activations to various targets - Describe activation use cases |
| Segmentation and Calculated Insights | - Create and manage segments - Explain calculated insights |
| Data Cloud Reporting and Analytics | - Utilize Data Cloud reports and dashboards |
| Data Cloud Setup and Administration | - Configure Data Cloud settings - Manage Data Cloud permissions and security |
What does the Ignore Empty Value option do in identity resolution?
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Which two common use cases can be addressed with Data Cloud?
Choose 2 answers
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A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?
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What does it mean to build a trust-based, first-party data asset?
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Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?
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