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GCCC Strategic Communication Management Professional Sample Questions:

1. What is the difference between a communication strategy and a communication plan?

A) They are the same, and the terms are interchangeable.
B) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
C) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
D) It does not matter which term is used as long as the document considers both internal and external communication.

2. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
B) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
C) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
D) Establishing a process for ongoing, two-way communication with all relevant interest groups

3. (Which of the following is a S.M.A.R.T. objective for a communication strategy?)

A) Achieve 1,500,000 impressions among target population
B) Achieve top of mind awareness of the brand by the end of 2020
C) Increase subscriptions by 15% among 25-45-year-olds within a year
D) Increase awareness by 10% in the Southern region and by 20% in the Northern region

4. A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?

A) Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.
B) Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.
C) Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
D) Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.

5. At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:

A) Knowledge.
B) Awareness.
C) Attitudes.
D) Behavior.

Solutions: