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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Scenario: A B2B customer notices they have a large number of subscribers marked as 'Held'.
During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to 'Active'?

A) Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
B) Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
C) Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
D) Subscribers with a status of 'Held' should be re-enabled by contacting support.

2. Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A) Journey Data queried from main data extension
B) Contact Data mapped through Salesforce Marketing Cloud Profile Attributes
C) Journey Data using CRM Report Import Activity to Salesforce Data Extension
D) Contact Data using Synchronized Data Sources

3. Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity is required in the automation?

A) SendLog Extract
B) Data Extract Activity
C) Report Definition Activity
D) SQL Query Activity

4. A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information. What data model configuration should be recommended?

A) Create additional attribute fields in the main contact data extension.
B) Create a new data extension and link it to the other data extension.
C) Create a new data extension and link it as a new population.
D) Create new Salesforce data and link it to the other data extensions.

5. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup. Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A) The Shipment object requires a Lookup to Lead or Contact.
B) An Apex Trigger is created on the Shipment object.
C) The Shipment object is on the Account Related List.
D) There is a Master Detail Relationship from Contact to Shipment.

Solutions: