Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like to create a filter to see how her ads are performing, the number of impressions for the ads, and other details. How can Amy create this?
A) Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter.
B) Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the Filter option, to create a filter.
C) Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the Filter.
D) Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.
2. Which of the following formulas is the correct formula for finding the return on investment for
Google AdWords?
A) Revenue from sales - Revenue from advertisment
B) (Revenue from sales - Advertising costs)/Advertising costs
C) (Revenue from sales - Advertising costs)
D) (Revenue from sales - Advertising costs)/Duration of Ad
3. There are three tools you can use to manage multiple accounts with Google AdWords. Which of the following is NOT a tool you can use, to manage multiple accounts?
A) AdWords Editor
B) Campaign Manager
C) AdWords API
D) My Client Center
4. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?
A) DART cookies
B) Persistent cookies
C) Session cookies
D) Third party cookies
5. Which of the following matches eliminates the searched phrases?
A) Exact match
B) Negative match
C) Phrase match
D) Broad match
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |
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