Study with Facebook : 410-101 Exam Torrent as your best preparation materials

Facebook 410-101 Exam Overview:

Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A) Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
B) Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
C) The agency needs to create a new pixel and install it to the website.
D) Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
E) You need to go to the Ad Account and assign the agency as partner.

2. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A) You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
B) You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
C) You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
D) You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

3. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A) You should decrease your budget to $3,000
B) You should increase the budget from ad #5
C) You should switch the budget from ad #4 to ad #2.
D) You should use budget optimization for your campaign.
E) You should switch your campaign objective from post interaction to brand awareness.
F) You should delete all ad sets and have leave just one.
G) You turn off Ad #1

4. Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A) Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
B) Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
C) Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
D) Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

5. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Integrate your offline events with website conversions.
B) Measure cross-channel conversions.
C) Deliver ads to people based on users who generate the most revenue.
D) Create custom audiences from offline events.

Solutions: