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Salesforce Arch-302 Exam Syllabus Topics:

Salesforce Certified B2C Solution Architect Sample Questions:

1. A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

A) Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
B) Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
C) Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
D) Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
E) Implement a mobile app so that customers can more easily purchase products to drive higher sales

2. A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform.
The company needs a system that can:
* Deliver a full list of all customer orders throughout their engagement lifetime
* Provide lifetime engagement tracking and history of the customer
* Calculate the lifetime value of customers based on their orders
Which three systems should a Solution Architect recommend to meet the company's requirements' Choose 3 answers

A) Service Cloud
B) Heroku
C) Marketing Cloud
D) Salesforce Order Management
E) Sales Cloud

3. A company uses B2C Commerce, Experience Cloud, and Marketing Cloud. Now the company wants to enable Social Login with Facebook, Google, and Twitter to increase their conversion rates. Currently, Customer Identity is in use and two types of accounts are available: Individual accounts and household accounts.
Which consideration should a Solution Architect keep in mind when configuring seamless cross-cloud identity?

A) The Commerce Cloud to Service Cloud connector supports both person account and contact accounts out-of-the-box.
B) Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials.
C) Full access (full) scope will request access to all accessible data that the third-party provides.
D) To create the external authenticated profile in Commerce Cloud, Service Cloud will need to invoke a remote OAuth2 authentication request to Commerce Cloud.

4. A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.
Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?
Choose 2 answers

A) Lightning Data Services
B) Third-party application or AppExchange tool
C) Customer 360 Data Manager
D) Duplicate Matching Rules

5. Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.
What are three justifications for using Salesforce Connect in this solution?
Choose 3 answers

A) Integrating external data without writing custom code
B) The external data is changing frequently
C) Accessing external data using workflows and triggers
D) Need real-time access to a small fraction of external data
E) Need access to all external data in near real-time

Solutions: