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Salesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Passing Score: | 67% |
| Real Exam Qty: | 60-65 |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based |
| Available Languages: | English, Japanese |
| Certificate Validity Period: | Valid with annual maintenance |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Duration: | 105 minutes |
| Exam Price: | US$200 |
| Recommended Training: | Prepare for your Marketing Cloud Engagement Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Must hold Salesforce Certified Marketing Cloud Engagement Administrator certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-consultant |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Architecture | 16% | - Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability |
| Topic 2: Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging |
| Topic 3: Messaging | 11% | - Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery |
| Topic 4: Data Modeling and Management | 21% | - Data object selection and relationship definition - Contact identity and data governance - Reporting, data views, and tracking extracts |
| Topic 5: Automation | 20% | - Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection |
| Topic 6: Account Configuration | 12% | - Account hierarchy design and management - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation - Reply Mail Management setup and resolution |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?
A) Use a text-response message template with embedded AMPscript to capture the response.
B) Use an outbound message template with embedded AMPscript to capture the response.
C) Use a vote/survey message template to capture the response.
D) Use an info capture message template to capture the response.
2. Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect.
The sends have a status of failed. What should the consultant do to diagnose the issue?
A) Change the connection option to Scope by User.
B) Ensure the System User is assigned the Standard User Profile.
C) Manually clear the OAuth token to refresh the connection.
D) Review Apex Jobs within Setup in Sales Cloud.
3. Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails. What solution should they use?
A) Relational data extensions with primary keys to match subscribers with their data.
B) Attribute group in Contact Builder for segmentation.
C) List model and Groups in Single Send Journeys.
D) Data Extension Entry Source in Journey Builder with a filter.
4. A global retailer operates multiple business units that share a single customer base. Marketing teams require independent subscriber management and branding while corporate compliance must centrally enforce global unsubscribe requests. Which architecture best satisfies these requirements?
A) Store subscribers independently within each Business Unit without Enterprise sharing.
B) Create duplicate Contacts for each Business Unit using different Subscriber Keys.
C) Maintain separate Contact Builder data models for every Business Unit without shared data.
D) Use Enterprise 2.0 with a shared Subscriber Key strategy and enterprise-level suppression management.
5. Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?
A) Set up Approval Workflow and Share setting inside Marketing Cloud.
B) Build out an internal business governance and process to support this.
C) Integrate an outside CMS with all these permissions built in.
D) Edit the Content Permissions and Restrictions by Role setting for each user.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |
By Kama
