Exam Code: MC-Con-201
Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification

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Salesforce MC-Con-201 Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Next Consultant
Exam Number:	MC-Con-201
Certificate Validity Period:	1 year (annual maintenance required)
Related Certifications:	Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Salesforce Certified Marketing Cloud Administrator
Available Languages:	English
Real Exam Qty:	60 (plus up to 5 unscored)
Exam Price:	USD $200 (estimated)
Exam Format:	Multiple Choice, Multiple Select
Exam Duration:	105 minutes
Passing Score:	72%
Recommended Training:	Prepare for Your Marketing Cloud Next Consultant Certification — Trailhead
Exam Registration:	Pearson VUE Registration Salesforce Certification Portal
Exam Way:	Online proctored or onsite testing at Pearson VUE / Kryterion test centers
Pre Condition:	No official prerequisites; familiarity with Salesforce Marketing Cloud recommended
Official Syllabus URL:	https://help.salesforce.com/s/articleView?id=005387657&type=1

Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Platform Setup & Governance	13%	- Domain authentication (DKIM, SPF) and IP configuration - Business Units, governance model, roles and permissions - Marketing Cloud Next environment provisioning and Data 360 setup
Topic 2: Analytics & Performance Insights	8%	- Standard dashboards and reporting selection - Marketing data visualization and performance insights
Topic 3: Campaign Design, Flow Orchestration & Content	30%	- Flow design, orchestration, triggers and messaging - Activation templates, landing pages and multi-channel design - Personalization with Handlebars and dynamic content
Topic 4: Consent	13%	- Consent management concepts and regulatory compliance - Consent data objects and records management - Consent banner configuration and collection methods
Topic 5: Data Modeling, Identity Resolution & Segmentation	25%	- Data ingestion, segmentation and audience activation - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles
Topic 6: Agentforce & AI Innovation	11%	- Predictive AI capabilities and use cases - Conversational messaging with Agentforce - Marketing Agents for campaign and audience automation

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