We're so confident of our products that we provide no hassle product exchange.
Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Available Languages: | English, Japanese, Spanish, French, German, Portuguese (Brazil) |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 200 |
| Passing Score: | 67% |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 65 |
| Exam Format: | Multiple-choice, Scenario-based |
| Recommended Training: | Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Prepare for Your Marketing Cloud Email Specialist Credential |
| Exam Registration: | Salesforce Certification Portal Pearson VUE |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended 6+ months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-email-specialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Configure segmentation tools - Design and configure Data Extensions - Import and manage subscriber data |
| Topic 2: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
| Topic 3: Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
| Topic 4: Marketing Automation | 26% | - Build solutions in Automation Studio - Recommend automation solutions - Build solutions in Journey Builder |
| Topic 5: Content Creation and Delivery | 24% | - Configure send settings - Create and customize email content - Select appropriate tools for sending - Manage and organize campaign content |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
A) Suppression Lists
B) Exclusion Lists
C) Publication List
2. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?
A) Data Filter
B) Filtered data extension
C) SQL Query
3. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
A) Tracking Data extract
B) Audit Trail extract
C) SQL activity using data views
4. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?
A) Send Performance Tab
B) Tracking Conversions Tab
C) Email Overlay View
5. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?
A) Triggered Automation
B) Scheduled Automation
C) Wait Activity
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A |
By Iris
