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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
A) Use a Guided Send to perform a test send to Internal users using subscriber data.
B) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
C) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
2. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
A) Engagement Split
B) Behavioral Trigger
C) Wait Until Event
3. Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
A) Configured Alert Manger Settings
B) Import Activity Notification Settings
C) Automation Notification Settings
4. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
A) Suppression Lists
B) Exclusion Lists
C) Publication List
5. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
A) SQL Query, Filter, Data Extract
B) Filter, Data Extract, File Transfer
C) SQL Query, Data Extract, File Transfer
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
By Gwendolyn
